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Get The Quarter Back: Saving Money at a Stadium

It’s an exciting time for professional sports in Saskatchewan right now! The Riders home opener is kicking off on Canada Day, Saskatoon has two brand new sports franchises in the Rush and the Rattlers and the NHL is hosting the Heritage Classic at Mosaic Stadium in the fall. But be careful – not only can it be expensive to buy a ticket to the game, the game day atmosphere may have you whipping out your wallet a little more than you’d expect. Let’s get you set up with some spending hacks from a former sports marketer for how to save some green when cheering for the green and white or attending any other sporting event.


According to a CNBC article, Americans spend $56 billion USD on sporting events each year. For comparison, that’s more than double than what they spend on book purchases. We’re not immune to this fanatic spending north of the border, and in some instances, we go above and beyond. We just witnessed how ridiculously expensive seats can become during a playoff run when the Raptors entered the NBA Championships and seat prices in Toronto STARTED at $800 and topped out at $60,000! It’s just not fair that I could have given up my chocolate milk addiction for an entire year and I STILL wouldn’t have been able to afford a seat in the nosebleeds.

That’s a grandiose example, but you can easily rack up a pretty large bill at a local sporting event if you aren’t careful. Berkeley Data Science produced an in-depth report that breaks down the cost of attending a game (ticket, parking, hot dog and a beer) for every team in each of the four major professional leagues (MLB, NBA, NHL and NFL) and measures them against winning percentages, fan loyalty and in-game experience to give the best deals in professional sport. Here are the most expensive game day experiences around each league:

    • NFL – Dallas Cowboys ($199.20 USD)
    • NBA – New York Knicks ($176.38 USD)
    • NHL – Boston Bruins ($144.95 USD)
    • MLB – Chicago Cubs ($104.07 USD)

How does a CFL game day experience at Mosaic Stadium stack up? An average ticket to a Rider game would cost you $69 for a ticket in the bronze section (including ticketmaster fees), $25 for stadium approved parking and $16 for a beer and a hot dog (depending on the vendor). Granted, Mosaic Stadium is touted as one of the nicest outdoor facilities in Canada and a CFL game puts on one heck of a show, but $110 CAD on a relatively lean budget is a pretty penny!

I spent five years working in marketing for the Saskatchewan Roughriders and have seen first hand how deceptively expensive attending a professional sporting event can be. Here are some inside secrets from a former sports marketer and some tips on how to save money at a stadium:

BUYING TICKETS FOR THE GAME:


Choose your game wisely

Not all games are priced equally. If you are wanting to just check out a casual game and don’t really care about the opponent or the importance of the match – don’t go to the big game. There is a trend in ticketing right now called “Dynamic Pricing” where the cost of a ticket is variable based on the demand (airlines use a similar pricing strategy). Essentially, an algorithm increases or decreases the price based on how quickly the game is selling out. To put this in perspective, I went to two Raptors games last year in Toronto that were only two days apart and sat in the exact same seats for both games. One game’s seats were $71 and the other was $131. The ONLY difference was that the first night the Raptors played the Minnesota Timberwolves (a team fighting to even make the playoffs) and the second night hosted the Golden State Warriors (the reigning NBA champions at the time). The Riders don’t use dynamic pricing – but they do charge more for “premium games” like Labour Day or when the rival Calgary Stampeders come to town.

PRO TIP: If all else fails, you can always purchase the cheapest ticket offered and roam around the stadium for the game. There are plenty of drink rails that offer great vantage points before you mosey on over to your new location.

Check out the re-sale market before you buy!

I once went to a garage sale and found a Super Nintendo being sold for $14 (I know, right!?). I snatched that sucker up in a heartbeat and walked away from that garage sale giddily feeling like I robbed the place. How does this relate? I would compare the re-sale market to that garage sale where you can find some tickets being sold at “What a STEAL!” prices. A lot of times, people post their tickets on the re-sale market in hopes of recovering some costs for a game they can’t attend (because Cousin Randy just HAD to get married on Labour Day). Buying tickets from StubHub or Kijiji is very risky due to fraud or double selling tickets. It really does happen – one day over a beer I will tell you a heartbreaking story that involved a Montreal Canadiens game, fake StubHub tickets, and a very heartbroken Mason.

What a lot of people don’t know is that Ticketmaster has their own verified re-sale network where you can sell tickets you originally purchased through Ticketmaster. You can even set your own prices which drives ticket prices down as sellers fight to undercut each other. Speaking from experience, I’ve been there when you scan your tickets at the gate and are turned away due to suspicious activity from third party re-sellers (again, Mason’s Misery in Montreal is a tale for another time) and I highly recommend purchasing through a verified re-seller to avoid that experience.

Tips for families

That same CNBC article estimates that it costs the average family of four approximately $500 to attend an NFL Football game. Yikes! There has to be a more affordable way to pack up the kids in the mini-van and get them to the stadium for their first game day, right? Sadly, there is no magical solution that will help you spend less than the college kid “having a little too much fun” in Pil Country, but there are ways to make it a little more manageable! Most stadiums have family pricing to help break down some barriers to get your family through the gates. The top sport franchises will even take a loss on family priced tickets in order to play the long-term game and build life-long fans. Before you buy, do some research to see if your team is having a “Family Day/Night” where they offer bundled discounts and bring in kid friendly entertainment each game. (In my last season with the Riders, we did a Family Day game where we brought in Paw Patrol mascots and kids lost their minds!) Finally, before you complete your purchase, sometimes it is worth calling the ticket office to see if they have any special family promotions to help knock down a few more dollars. If they can’t save you some money, sometimes they’ll throw in soft drink or popcorn vouchers for the inevitability of your kids wanting a snack immediately after kickoff.

Hit up friends who are season ticket holders

If you have friends who are season ticket holders, it’s worth asking them to let you know if they ever have a free ticket. They would have purchased their tickets at a volume discount and almost always purchase with one of their friends or family members. When one of them can’t make a game (probably for Cousin Randy’s second marriage. He never learns.), they’ll be looking to avoid the inconvenience of finding a suitor for their ticket and will pawn off it off to you. Best case scenario, they’ll give it to you for free or at the very least (providing you aren’t friends with a tycoon) will give it to you at cost – which will be below the price of a single game due to the volume discount AND you’ll avoid Ticketmaster & facility fees.

PRE-GAME:


Public transit & stadium shuttles are your friend

We’ve all been there where you’ve missed kick-off because you had to circle the surrounding area of the stadium for an hour trying to find a parking spot, only having to park 16 blocks away in an abandoned lot where they still charged you $15. Not only does it cost you money, but likely 10 years off your life. What if I told you there was a way to save on parking, gas, food AND you could be dropped off at the doors of the stadium?  If you are a local to the city, any professional sports team will have public transportation shuttles that will transport you back and forth from various access points around the city FOR FREE. If you can bear listening to the drunk guy beside you screaming Sweet Caroline – it’s worth it. Outside of the city? There are options, too! The Riders offer the “Rider Express” which are transportation shuttles from Saskatoon for only $50. That’s cheaper than a tank of gas and gives everyone in your squad the freedom to enjoy a couple of adult beverages without the pressure of someone having to be the designated driver.

Seek out game day food & shuttle packages

Sometimes restaurants/pubs within or just outside of the city will source their own shuttle service and package it with a meal. For them – it gets you in their doors before and after the game. For you – it’s a cheap way to save money on meals so you aren’t spending a ton of money on food at the stadium and you also don’t need to worry about the hassle of traffic and parking. It’s a win for everyone involved! For example, Broncos Pub and Grill in Pilot Butte charges $30 for a shuttle to the game, a burger, fries and a draft beer! If you were to pay for that at the stadium while paying for parking – it would cost more than double!

AT THE GAME: 


Tailgate! … or whatever we do in Canada

Once you get to the game, check out the pre-game festivities outside of the gates. Sponsors pay a lot of money to be able to set up shop in the tailgating areas and a lot of them will have give-aways or products to sample. Whether you are there to party with some friends or you showed up with your kids hoping to have them burn off some energy before the game – there’s something there for everyone and might save you some money on food and drink before prices skyrocket when you walk through the gates.

Beware of the dreaded impulse buys

When you get through the gates – you are going to be incredibly excited and there will be money grabs hitting you from all sides. On your left you’ll see the 50/50 stand, on your right you will encounter the merchandise store with the new game day special you’ll want to snatch off the shelves, and if you are like me, your first stop will be at the mini donuts cart. The atmosphere on game day can be incredibly exciting but if you are not careful, you’ll find yourself whipping out your wallet and blindly spending more than you can afford.

PRO TIP: Make a budget for the day before you leave your house while you are in a calmer, more rational mindset to look at your account and decide what you can realistically allocate to elevate your game day experience. This will make it much easier for your wallet to survive the cash grabs around the stadium that seemingly become irresistible once you drink the home team kool-aid. Make sure you stick to it, too! If you don’t trust yourself to not overspend at the game – take out cash that matches the amount you budgeted before the game. That way, when the cash runs out – you know when to stop spending. Trust me, it will save you from buying that celebratory round of shots after a touchdown that will not only save your money, but will also save yourself from a headache in the morning.

Study the prohibited/permitted items list

Every major sport team will have their Permitted & Prohibited items listed on their website. Review it beforehand and buy supplies in advance to avoid vendor markups and avoid wasted money when grumpy gate attendants confiscate your bottle of Orange Crush. For instance, every stadium allows you to bring in water bottles as long as they are clear and sealed. I highly recommend hitting up a Walmart and grabbing water bottles for you and your group. It may seem like you are only saving $2 per water bottle but if you are attending a number of games this season – this adds up fast!

PRO TIP: If you bring your supplies in a clear bag, you will save A TON of time at the gate and won’t have a security guard sifting through your purse.

Cheap end-of-game munchies

In sport, “crunch time” means the pivotal final moments that can decide the outcome of a game. In the last quarter or period of the match, your definition of “crunch time” could mean cheap snacks. If you aren’t really tied to the outcome of the game or the score is lopsided in one direction – walk around the concourse to see if any vendors are offering deals on food that they made too much of. If you can hold off your in-game snack attack until the end of the game, you can score some really great deals on food that vendors are trying to recoup some costs on before they throw it away.

Sport fans – there’s nothing more powerful than when we unite around our team and a common goal. Let’s band together and share some tips and tricks that you’ve learned about saving money at a stadium. Comment below with your wisdom and check out our other #MONEYTALK blogs to further help your financial well-being!

The Cost of Being Single

Single and ready to mingle? Well, if you didn’t need another reason to despise Valentine’s Day,  I’m about to give you one more – independence is expensive. Whether you are choosing to live the single life or you just haven’t met the right catch yet, you’ve probably experienced some of the nuisances that come with taking on the world on your own.


That’s right – next time one of your friends in a relationship gives you a “You are soooo lucky you don’t have a partner to buy an expensive Christmas present” feel free to fire back with “Oh yeah? Try paying up to double for monthly housing, rent, pets, cable, utilities, furniture and credit card fees.”  

As a single guy myself, I can personally vouch for the frustration that comes with these costs so please consider this blog as not only a tool to help you save some dollars – but some much needed therapy for me.   

Grocery Shopping 

One of the most surprising increased costs that come with being single is the increased amount spent on groceries. You may think “Wait a minute… shouldn’t more people equal more food costs?” It does – but couples are able to take advantage of volume discounts and decrease the amount of waste that drives up a single household’s grocery bill. There’s nothing more disappointing than walking the crowded aisles at Costco and not being able to buy the bulk pack of muffins and the 4L Chocolate Milk jug. If you are like me and end up splurging on them anyway, you’ve now paid double the amount it would cost someone in a relationship who can spread the cost over two budgets (and half of the milk won’t end up going spoiled).  

On average, a single man and woman will spend $319.87 and $247.33 a month respectively on groceries. To put it in perspective how much extra they are spending, the average household of four will spend $494.50 a month on groceries. That’s well over half and that doesn’t include the amount of money spent on eating out, which single people tend to do a lot more.

TIP: Something I’ve found extremely helpful to manage grocery costs and limit the amount you eat out is to pair up with a “meal prepping partner”. Spend a couple hours at the beginning of the week cooking a couple of dishes to store in your fridge for the week. Not only is cooking more enjoyable when you have a friend, but you are splitting your grocery cost and preparation time in half while giving your meals variety throughout the week so you aren’t eating the same pasta for lunch for five days straight. 

Home Ownership & House Expenses 

A 2017 Vice Money article reported that 64% of millennials identify as being singlewhich is up 12% from 2004 (seems like more people are joining the dark side!). That seems like a pretty high number since rent costs for one-bedroom apartment (averaging as high as $1,800 a month in Toronto and Vancouver) are skyrocketing so it makes sense why some couples are ready to “take the next step” and move in with each other so quickly.  

I’ve been a homeowner for three years and am in my first few months of living alone. The monthly costs are quite daunting to not have a tenant to offset mortgage, utilities, and condo fees and I’m constantly looking for ways to trim any unnecessary variable costs like cable costs.  

TIP: If you are single and looking to purchase a home – there typically isn’t much of a difference between the cost of a one bedroom and two bedroom place and it is much harder to turn a value on a one-bedroom if you are ever looking to sell. If you can bare it, spend a little more to buy the extra bedroom that gives you the opportunity to house a roommate if your purse strings get a little tight. When you have the flexibility to live alone, you can always turn the room into a spare bedroom/office/pottery studio or whatever you fancy.  

Maintaining a Social Life  

Here’s a shocker – single people spend more money on their social lives. Now that I live alone, I find myself spending a lot more money with friends just to get my social fix. From patio drinks to movie popcorn, these purchases can add up real fast.  

Dating is also quite expensive, especially if you are footing the bill. A 26-year-old male from New York writing for Refinery29 just did a study where he went on 14 dates and tracked all of his purchases. In two weeks, he spent $771 and that’s with $0 dates included! Chivalry may not be dead but your chequing account may be if you are not careful.  

TIP: Cut the booze. Or at least opt out of the casual 1-2 drinks after work or when you meet friend for dinner. Last year when I was training for a Spartan Race, I cut out alcohol entirely for two months and ended up saving about $50-$100 a week! Depending how much you cut out, that’s enough to cover your utility bills for the month (and that 4L jug of chocolate milk from Costco).  

Retirement Planning &  Benefits 

Depending on your age, retirement may be the furthest thing from your mind and the last thing you can imagine allocating any of your paycheck towards. Especially when you are single, it seems unfathomable to think long-term when you are constantly weighed down by short term monthly fees like car payments, cell phone bills, utilities, and mortgage costs 

Since couples can split the majority of these costs – they have the luxury of being able to contribute more to their retirement. According to this MarketWatch study, of those in the 90th percentile of wealth between the ages of 65-69, two-person households had $878,000 in assets versus $380,000 for those in the same demographic who are single. That’s a big difference.  

TIP: I know it’s hard to imagine actively contributing to your retirement when CPP is likely being deducted from your paycheck but if you can afford it – it will pay off in the long run. I prefer to set up automatic pension contributions so I don’t even see the money coming off my paycheck.  Many workplaces will match pension contributions up to a certain percentage so if you can, max them out! It’s free money!  

Single friends, navigating these costs solo can be scary so let’s take care of each other. Comment below with some tips and tricks you use to give yourself some breathing room in the monthly budget.  

living room of home filled with moving boxes

5 tips for anyone moving out for the first time

Moving out on your own for the first time can be quite overwhelming, especially when it comes to your finances and all of the extra expenses you now have. Here are some tips for managing your finances when moving out on your own for the first time. 


Moving out on your own for the first time is a big life decision. Like any big life decision, it comes with its own set of challenges and excitements. Often, we focus on the excitement of it all – the freedom we’ll have in our own place, being able to make it our own, and more. Yes, those things are exciting, but what we forget or be naïve to is all the #adulting that comes with it, including all the extra expenses we didn’t have before. Paying rent or a mortgage is often a financial obligation people are aware of before moving out, but what often comes as a shock is the actual costs of maintenance, utilities, insurance, groceries, toiletry items, cleaning supplies and decorative items for your new home – really, a throw pillow is $35?!?

Growing up, my family required everyone to help. Whether you were running small errands to the grocery store, cooking meals or helping clean the house, everyone was expected to do their part. We also talked about money including the importance of budgeting, the difference between wants and needs and spending wisely. Although I did not enjoy this or see it as a good thing back then, I now understand that this was preparing me for the day that I moved out on my own.

This day came just a few months ago for me. Though it’s only been a short time of me being on my own, I’ve learned quite a bit. Here are all of the things I’ve learned and a few tips to anyone considering living on their own for the first time.

Shopping & cooking for yourself

I come from a family of five, all of whom were very active and ran on different schedules. This resulted in having large meals that provided many leftovers for the week. Large meals also meant large grocery hauls and bills. As someone who has very little experience in the kitchen, this was all I knew. Needless to say, the first grocery shopping trip was large and the few meals I cooked on my own were enough to feed my entire neighbourhood. This led to a lot of wasted food by the end of the week.

Tips:

  • Make weekly meal plans. Planning your meals also allow you to make a list of only the items you need. When you go grocery shopping, this will help reduce you from buying things you don’t need and save money. Here’s a tool I use: Mealime, a meal planning app for healthy eating.
  • Use a recipe. Often recipes provide serving sizes which can help you understand how much food you’ll be making. Cut the recipe in half in only cooking for yourself or two of you, helping ensure you’re not wasting a bunch of food

There’s food in the fridge

You know when you were younger, and you’d beg your mom or dad to take you out for food and they’d say no we have food at home? Yeah, I never thought I would have that talk with myself. However, eating out or ordering in all the time can add up quickly especially nowadays with all the food delivery apps available.

  • Don’t give in to cravings. Yes, I agree, movie theatre popcorn is way better and why make it at home when you can have it delivered, right? The reality, that craving will cost about 20X+ what it would cost you to do at home and though you may be craving it, your stomach won’t know the difference.
  • Delete your apps. Gone are the days of waiting on hold to place an order and in are the days of clicking a few buttons, within just a few seconds, to place an order for takeout. Because it has become too easy, we don’t take the time to ask ourselves if ‘we really need this’ or convince ourselves ‘there’s food at home’. By deleting your takeout apps, you’ll be forced to go online or call for takeout, decreasing the convenience and providing you time to rethink your spontaneous takeout purchase.
  • Pinterest is your friend! Cooking supper doesn’t have to be difficult. For someone like me though who doesn’t overly enjoy being in or is comfortable in the kitchen, I’m often tempted to just order in. I’ve quickly realized living on my own that ordering out often is not financially feasible and there are many quick and easy recipes out there – I just need to take the time to find them and make them.

Make a budget & stick to it

A budget can be a great tool for staying in control of your finances. It is something most people know they should be utilizing and to some extent do; however, most often this is a tool we start and then forget about or don’t stay on top of. When you move out, your expenses can quickly feel overwhelming if you don’t know how to manage them. My advice, create a budget and stick to it!

Tips:

  • Create a monthly budget using a budget calculator such as the Conexus Budget Calculator. This calculator allows you to get a clear picture of where you are financially and see how your expenses with within the recommended percentages.
  • In order to stick to your budget is to know what you’re spending. Use an expense tracking app such as Mobills. By tracking my expenses daily, I have forced myself to think about and know where I am spending my money, and not just on the big things like rent.
  • Set monthly goals. By setting goals it will feel like you have something to work towards and can get excited about at the end of each month to see if you achieved your goal. And be realistic; if you set unrealistic expectations this will only deter you from your budget as you might feel discouraged.

Be mindful of your spending

As eluded to above, tracking your daily expenses can be a great way to be more mindful of our spending.

Prior to moving out this is not something I did because it was never a worry of mine. I would buy a pair of shoes or a new sweater and not blink an eye. This quickly changed once I moved out.

Tips:

  • Create a list of wants and needs. Now, I don’t just mean your obvious list of food and shelter, but also all those ‘nice-to-haves’. A new pair of shoes or sweater may be needed, but having a list of wants and needs will help you set priority to your needs. This will help you to think through your purchases instead of impulse buying and can make a big difference.
  • Challenge yourself to no spending. Take the day, week or month off from spending on things you don’t need. Instead of eating out, challenge yourself to only eat at home. Or instead of going out with friends, have a game or movie night in. You’d be surprised how much money you can save this way. And hey, we have a blog on that to show you how!

Turn off the lights!

I don’t know how many times I’d leave the lights on while living at home to hear my Mom yell, “turn the lights off if you’re not in the room!” When we live at home there are many things we take for granted because we aren’t the one having to pay for them. The cost of electricity was something I quickly realized was one of those things.

Now, don’t get me wrong, I did know that energy costs money and you need it to power your house. What I didn’t realize though is how my bad habits impacted these costs. Mom was right after all these years – but shhh, don’t tell her I said that!

Tip:

  • Cut your energy costs. Energy costs money and you can control/lesson your bill by watching how much energy you’re using. Check out our Cut Your Energy Costs blog for 8 great tips on how you can reduce your energy consumption. And remember, turn off that light if you don’t need it!

 

Though my parents prepared me for success in the adult world, there were many things I had to learn on my own. #Adulting can be hard, but with a bit of planning, tracking and self-control, at the end of the day it can be fun.

Have you recently moved out on your own, and have learnings of your own? I’d love to hear them – share with me by commenting below.