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Hand scrolling through social media on a tablet

The financial pressures of social media

Social media has transformed the way we see things and how we share things. It’s important to understand our true identity vs. digital identity and how social media impacts us in order to keep balance in the digital world.


Have you ever scrolled through your social feeds and saw something that you wanted? Or saw photos of what your friends were doing such as a recent vacation or night out and started comparing your life to theirs. For many, the answer is yes.

Social media has transformed the way we see things as well as how we share things. The digital world allows us to capture every moment on camera and social media has caused us to feel the need to share all of these experiences. How much of what we share though paints the full picture of our true selves?

In reality, what we share on social media is what we want others to see – the food we’re eating, the vacations we’re taking and all the family and friend experiences we’re having. We create a digital identity that often differs from our true identity.

What’s not being shared is those not-so-good things, our behind the scenes – the food mishaps that caused for that pizza to be ordered, the credit card debt we have from going on that vacation or the meltdown we had trying to get our child out the door to their activity on time and realizing team fees were also due that day. We create a false sense of reality and the picture we’ve shared is only giving part of the story to those seeing it.

Outside viewing in

From the outside, when seeing these photos we tend to forget that there’s more to the image than what we’re seeing. Most often, we forget to look at the fuller picture and make ourselves believe what we see is a reality. We don’t think about all the unknown behind the scene details. We start to compare our own lifestyles and experiences to those of others and at times, start doing things outside of our comfort zone to keep up with those around us. We then share these experiences on social to show that we are doing fun, exciting things as well, creating our own digital identity.

It becomes a domino effect. Just like you’re feeling the pressure to keep up and share all the ‘fun’ experiences, others – including those you’re trying to keep up with – are watching your feeds and feeling the same pressures to keep up with you.  The cycle is never-ending as everyone continually tries to keep up with others and at the same time, fails to provide some of the truths of the behind-the-scenes.

Staying balanced

This never-ending cycle can impact us mentally, emotionally and financially. It’s important to stay focused and live the way that works for you, not the way others make you feel you need to live or how you feel you need to share with others. Here are a few tips to staying balanced in today’s digital world.

  • Know the difference between a want and a need. Do you really ‘need’ that pair of shoes you saw on Instagram? Before making a purchase on something you saw, ask yourself if it’s a want or a need? How will it make you feel and will this feeling last or be short-lived? Asking these questions help you be mindful when shopping and could prevent you from making a purchase spontaneously that you later regret.
  • Don’t just do it to check off the box. We grow up thinking we need to check the box based on where we ‘should be in life’. We find ourselves trapped by the mindset that we should have the house, the car, the family, etc. by a certain age, especially if we’re seeing our friends doing it on social media and it can normalize the movement of over-spending. Reality is we’re all at different life stages and all have different goals and priorities. Just because someone else is checking that box doesn’t mean you have to do so as well. Remind yourself of this and do things on your terms – when you’re ready and feel it’s the right thing for you mentally and financially.
  • Quit comparing yourself to others, especially financially! Do you actually know how much each one of your friends makes? Most likely not, yet we make assumptions and then compare ourselves to them. We think ‘well I make about the same as so-and-so, so I too should be able to take a hot vacation each year’. This creates an unhealthy relationship of what reality is, as we don’t really often know the behind-the-scene details. Instead of comparing yourself and keeping up to what others are doing, understand your well-being and set goals for you. Taking a hot vacation may be possible every year but do it on your terms and ensure you create a financial action plan to help you achieve this goal.
  • Be present and make personal connections. Our digital identity is just one piece of the story. By being present and interacting with friends outside of the digital world, you’re able to connect with their true identity. Often times, you’ll start to see the fuller picture of those posts – the behind the scenes – and get a better sense of the true reality of what’s being shown.

Social media impacts everyone’s mental, emotional and financial well-being differently. Understand how it affects you personally and be conscious of this next time you’re scrolling through your social media feeds. Remember that what you’re seeing is just what others want you to see and there’s usually a lot more to the story.

Like what you read and what to hear more? Check out our recent The FOMO Effect – A Panel Discussion, where we spoke with four, amazing local Saskatchewanians to hear their views on the pressures of social media and the impact it can have on our financial well-being.

We want to know – has social media had an impact on you financially? Share your experiences and your tips & advice on staying balanced in a digital world below.

girl taking picture of food

Do you have the fear of missing out?

In a society of technology, we continually face the pressure of spending money – seeing what our friends are doing and purchasing and feeling like we have to keep up. This fear of missing out (FOMO) can have a big impact on our finances.


The fear of missing out (FOMO) is real. In a time where social media impacts spending habits, people are often urged to “keep up” and are constantly looking for the next big purchase, rather than save – because you can’t Instagram your savings account balance, but you can Facebook that vacation and Tweet that new pair of shoes. So, is the fear of missing out putting you into debt?

FOMO & debt

According to a recent study by public relations firm Citizen Relations, 56% of Canadian millennials (those aged 18 to 30) feel driven to live beyond their means because of social media. It’s the “fear of missing out” on trips, events, meals, shopping, sales – the list goes on.

Keeping up with your friends’ spending can be linked to social media as often when you make a big purchase you share it. If you miss that trip with your friends you are constantly reminded through social that you’re not there from their posts. Another study from Credit Karma found that nearly 40% of millennials have gone into debt to keep up with their peers. In an age of destination bachelor and bachelorette parties and destination weddings – how do you limit yourself to only spend what you have while still being able to afford the important life moments.

Say no to FOMO

  • Ask yourself “why”
    Before making a purchase ask yourself, “Am I making this purchase because I can afford it and it will make me happy?” or are you purchasing because your friends have it? Being able to identify a want vs. a need is an important question to ask yourself before you spend.
  • Limit yourself
    Figure out what works within your budget and set that as your limit. If you can afford to go out once a week for dinner and drinks with friends then stick to that. Find other solutions to going out, like inviting friends over and everyone brings a bottle of wine and appetizer.
  • Social media detox
    Limit your time on social media. Constantly keeping up with social media can directly relate to the feeling of keeping up.
  • Evaluate who you’re following
    Clean up the accounts you are following on social media by unfollowing stores and blogs. The less you see, the less temptation you will face to “swipe up” and swipe your credit card.
  • Buy for you – not your friends
    Recognize that everyone’s budget is different. We all have different incomes and expenses, so going on the expensive trip or upgrading your kitchen may have fit into your friends budget, but might not fit in yours and that’s OK.
  • Ignore the pressure
    Just like in high school, saying “no” to your friends might seem hard, but your friends should understand that sometimes you have other financial obligations. Finding an alternative hang out plan or trip that is affordable or further in the future that gives you time to save are great solutions to avoid the pressures of going out to spend.

Remember, FOMO is not an excuse to put you into debt. We’re not saying you should deny yourself of every experience, but instead when making purchases ensure 1) you can afford it and 2) it is making you happy – not your friends. Folding to the pressures of social media and your friends will not help your budget and will affect your finances later in life. It’s important to recognize the pressures of FOMO spending habits so you can spend responsibly.

Mom talking to son, with piggy bank, about money

5 Activities for Young Kids: Introduction to Money

Introducing your kids to money early on can create a foundation for financial knowledge and positively impact how they manage money later.


When I was a kid, it wasn’t the coin value that made me rich, but instead the number of coins I had. My friend could have three loonies in her hand, yet if I had five nickels I was the one who had the most money!

Understanding the value of money when we’re young can be hard, especially as we’re just starting to learn the concept of numbers, counting and math. It’s recommended you start talking to your kids about money early to help create a foundation for financial knowledge.You can build on this knowledge by continually discussing money and introducing new financial concepts as they grow. Having these conversations will provide them with strong financial literacy skills and an understanding of managing money, helping them to make smart, responsible decisions with their money in the future.

To get you started, here are a few ideas on how you can introduce the concept and value of money to your kids at an early age.

Role playing

Set up a pretend store or restaurant and take turns playing the role of customer and worker. The worker will be responsible for advising how much the purchase is and providing change. As the customer, you’ll be responsible for making purchases and giving money to the worker. If you do not have enough money, you may have to decide on which items are a need vs. a want. Role-playing will not only introduce the concept and value of money but also allow you to discuss the difference between needs vs. wants.

Sort & stack

A great way to introduce money and show the different values of money is through a sorting and stacking activity. Grab your piggy bank, empty onto a table and have your child sort the coins by size, and any bills by colour. Afterward, show them the different sizes and colours and how each equates to a different value. Once they understand that each coin or bill is worth a different amount, take it one step further and show them how much of one coin or bill would be needed to equal the same amount as another coin or bill (e.g., five nickels = one quarter or four $5 bills = one $20 bill).

Play a board game

Have a family game night and help teach the concept of money by playing games such as Monopoly™, Payday™ or the Game of Life™. Allow your child to be the banker, with some help, of course, to teach them the different values of money, counting and providing change.

The $5 dice game

Grab some dice and coins (or create your own) and see who can get to $5 first! In this game, players take turns rolling a die and collecting coins for their pot, based on the following values:

1 – Nickel

2 – Dime

3 – Quarter

4 – Loonie

5 – Toonie

6 – Lose a Turn

The winner is the first player to reach exactly $5. If collecting a coin would cause for the player to go over the $5, they lose their turn. Change it up by choosing your own dollar amount to try and reach. This game is a great way to teach your child the different values of money as well as develop their skills in adding and budgeting by not going over.

Flyer price tag activity

To help understand how much money would be needed to purchase a treat from the candy store, or the latest toy, play the Flyer Price Tag game.

Grab your local flyers and have your child pick out items that they’d want to buy. Cut them out (including the price) and place on the table. Then, using real money or money you’ve created, place the exact amount needed in order to make that purchase. Depending on age, you can also introduce GST and PST and how to account into the amount of money you’ll need to buy the item.

Take it one step further, and use the money your child has saved in their piggy bank. This can help teach them how much of their money they’d need to spend in order to get that item. If they do not have enough for that item, it allows you to start the conversation of savings. This also is a great activity to talk about needs vs. wants and making smart decisions on how you spend your money.

When talking to your kids at an early age about money, be sure to keep it fun to help them stay engaged. Use real-life examples of things that interest them to help them relate to what you’re teaching.

Talking about money can be hard – when we’re young and when we’re adults. Introducing and talking about money early on allows our kids to gain confidence and not be scared to ask questions when it comes to money. It can also positively influence their behaviours on managing money, as they get older.

Do you have another fun game or activity for kids that introduces the concept and value of money? Tell us in the comments below.

person holding sign that says budget

Kick-start your finances: creating a budget

Create a budget that works for you using the information and templates in this blog.


Let’s create a budget. A budget is a tool that helps you manage your money. It shows you your full financial picture – the money you bring in each month and where you plan to spend it. It helps you determine what a want vs. a need is and shows you where you can cut expenses to ensure you only spend what you have. It also allows you to see where there may be any extra money that you can put towards reaching your overall goals quicker.

This blog focuses on creating an annual budget that works for you. You can complete this challenge manually on a piece of paper or online. If doing online, here are several great budget templates that can assist you:

Whatever method you choose, the process will be very similar.

Determining your monthly income

The first step of a budget is figuring out how much money you’ll have each month (see Kick-start your finances: where’s my money going). Under the income section of your budget, list all sources of money (pay, support, grants, etc.) you’ll receive in the coming months. Remember, this is the take-home amount as it’s the money you actually have available to spend.

For those with a regular pay cheque – one that is the same each time – your income should be around the same amount each month. Note: If you’re paid bi-weekly, there are two months each year that you’ll receive three pay cheques.

For those that have irregular or seasonal income, it can be a bit more difficult and there are two ways you can determine a monthly income amount for your budget:

  1. Use your average monthly income. You can find this by taking your last six months’ total income and dividing by six.
  2. Use your lowest amount of monthly income that you received in the last six months. For example, if you’re monthly income over the last six months ranged between $1,900 and $2,200, use the $1,900 amount in your budget.

Whether you have a regular or irregular monthly income, it’s important to not over-estimate this amount when creating a budget. A budget provides you guidance on how you will spend this money and over-estimating will cause you to budget money you don’t have. If you end up receiving more money in a month than what you budgeted, use this extra money and put towards reaching your saving goals faster.

Remember, you shouldn’t include any non-guaranteed income such as tips and money received as gifts into your anticipated monthly income budget. Non-guaranteed money is exactly that – not guaranteed and unknown – and should be treated as extra money for your goals.

Creating a budget based on what you have

Now that you have noted your income for each month, it’s time to create a plan to spend this money. First, create a list of all your expense categories. The spending analysis you completed in the Kick-start your finances: where’s my money blog can assist you in creating categories specific to your spending habits. Be sure to include categories for your saving goals and any debt payment expenses, such as credit cards, you may also need to budget for each month. Once you have these categories, take it one step further and create sub-categories for each expense. This helps provide a detailed understanding of each category and identifies fixed expenses (ones you can’t change) and variable expenses (those you have control over and can change).

Example:

Next, you’ll need to allocate money to each expense. It may be easiest to start with expenses that are fixed such as mortgage/rent, utilities, etc. and then move into the variable expenses such as groceries, entertainment, etc.  Don’t forget to include expenses that aren’t monthly such as sporting fees, gift purchases, etc. – for these expenses, place the budgeted amount under the month they’ll occur. It’s also okay to leave a category at $0 if you don’t plan on spending anything in that category within a given month.

Once you have your amounts allocated, look to see how it measures against your monthly income. If you’re under-budget, woohoo! With this extra money, look at adding more to your saving goal categories to help you reach your goals faster.

Example:

If you’re over-budget, some adjustments will need to be made. First, look at your variable expenses – are there any places you can reduce your budget such as groceries, entertainment, etc.? Adjust as needed until you become balanced, or even better yet, under-budget.

If money is really tight in one particular month, consider not budgeting money for one of your saving goals. Use this as a last resort though and ensure it doesn’t become a consistent thing. If you’re noticing a trend in not having enough money to cover your expenses month after month, consider bringing in extra income or making some changes in your day-to-day life. For example, pick up a part-time job to bring in more income or start using public transit to help reduce costs related to your vehicle.

One-time, occasional expenses

Expenses that only occur once or twice throughout the year can have a big impact on our monthly budget. For these expenses you can do two things:

  1. Budget the full amount in the month the expense occurs; or
  2. Budget smaller amounts each month leading up to the expense.

The second option helps reduce the pressure of finding these one-time costs within your budget all at once and is especially helpful if you have several large, one-time expenses that all occur within the same timeframe.

For example, your child plays soccer and club fees of $400 are due every September. Consider putting smaller amounts into your budget each month that can be used to pay for the expense when it comes due. If you were to start in February, by putting $30 away each month, you’ll have $210 by September which would only leave you with $190 extra to budget in September to help cover this expense.

Example:

Create separate savings accounts for your goals

When saving for your goals, place this money in a separate account for each goal. Set limits on accessibility (i.e., must go to a branch to access the money) to reduce the spending temptation. By placing in a savings or investment account, you’ll also gain interest and see the money grow faster.

If you put these all together, you have your annual budget – your full financial picture.

Setting a budget helps you focus on what’s important and gives you guidelines on how you’ll spend your money. It’ll be up to you though to ensure it actually happens the way you say it will. You can do this by keeping track of your spending – see Kick-start your finances: track your spending for more information.

Have any questions? Ask below in the comments!

receipt on top of a variety of items purchased

Kick-start your finances: where does my money go?

Not sure where all your money is going? This blog helps you dig deep into your spending habits and understand where your money is going each month.


When you think about your finances, do you immediately feel overwhelmed and stressed? Do you ever wonder where all of your money is going? Do you keep saying you’re going to get on track with your finances tomorrow, but tomorrow never happens?

In order to do so, you first need to understand how you spend your money. We’re here to help. In this blog, we’ll look at your spending habits and at the end, you should have a better understanding of exactly where your money is going. Before starting though, be sure to check out and complete Kick-start your finances: goal setting.

To complete the steps in this blog, you can do online using a personal financial management tool or manually. Regardless of the method you choose, you will need to gather the following information prior to starting:

  • Any financial statements from the last year including bank accounts, mortgages, investments, lines of credits, credit cards, etc.
  • Pay stubs showing the income you made in the last year.
  • Any other documents that show income or expenses incurred last year that may not show on the documents listed above (i.e., receipts for cash purchases, etc.).

Step 1: What is your monthly income?

This means all the money that you make – any source of income including your pay cheque, support payments, property income, etc. Look back at the last 12 months and write down all sources of income you made each month. Note the take-home amount (after deductions) as this represents the money you have available to spend.

If you received any non-guaranteed income, such as tips or money as gifts, note in a sub-category called ‘Extra Income’. Separating this amount is especially important when determining your monthly income for budget purposes. As this amount is not guaranteed and unknown, it shouldn’t be included as income when setting a budget; instead, any extra money received should be noted as ‘Extra’ and go towards helping you reach your goals.

Knowing the money you bring in helps give you an understanding of what money you have to manage. Later on in this blog, you’ll also use this amount to see if there were any months you spent over what you actually brought in.

Step 2: Where does my money go?

When we see how much money we bring in, sometimes we are shocked and wonder where it goes – especially if we aren’t consistently budgeting and tracking our money. To understand where your money goes, categorize each month’s spending transactions for over the last year. Categories should be specific and could include:

  • Mortgage
  • Utilities (separate per utility to provide a further breakdown of each cost)
  • Groceries
  • Entertainment
  • Restaurants/Eating Out
  • Insurance
  • Gas
  • Investments
  • Savings

If you took out cash and are unsure of what purchases you made with it, place into a category called unknown.

Being as detailed as possible is important to really help you understand your spending habits. In order to compare your spending to your monthly income, categorize each month’s spending individually. To see a yearly total, simply add the category’s total for each month.

Once all transactions are categorized, you’ll be able to see what you spent per category. Take these amounts and compare to the recommended spending guidelines below:

  • 25-40% on housing;
  • 10-20% on transportation;
  • 40-50% on living expenses such as groceries, etc.; and
  • 10-20% on savings.

How do you compare to the recommendations? Were there any categories you didn’t realize you were spending that much on?

When you look at spending as a whole vs. individual transactions, the results can be shocking. Typically, when we make smaller purchases, we don’t tend to think of them as making a difference; grouping similar purchases together though, give us the big picture and some of the small things can actually be bigger than what we thought.

Step 3: Am I spending above my income?

To understand how your spending compares to the money you’re bringing in, take your monthly income and minus the total expenses you had that month. Were there any months you overspent? What products, such as credit cards, etc., did you use to compensate? If you found any months that you overspent, take a look back at the different categories and transactions – was there anything you could have done differently?

An additional bonus for Conexus members:

As a Conexus member, you have access to our Personal Financial Management tool which will make this challenge a bit easier to complete. Through the tool, you not only can see all of your Conexus accounts but you can also connect and see any accounts you may have at another financial institution. The tool does its best to categorize your transactions automatically, but you may need to change the category on some transactions from time to time.

Another benefit of using this tool is that you can set up budgets later on. You can find more information, including tutorials and “how to’s” here. And hey, if you’re not a Conexus member but really want to use this tool, consider becoming a member today!

Now, it’s your turn

Having an understanding of the money you bring in and how you spend it is a big task alone. It can also be a bit stressful and overwhelming when you start to see the big picture of your spending habits. This could be your opportunity to kick that feeling and to help you reduce this stress.

Take the challenge today. Look back at your income and spending over the last year. Is there anything that stuck out? Are there any themes such as one-time yearly expenses that you weren’t prepared for, etc.? Be sure to note any themes or areas you want to improve as next week, we’ll be taking this information a step further and focusing on how to create a budget that works for you. We’ll also show you how to prepare for those one-time yearly expenses and eliminate some of the unnecessary spending you didn’t realize you were doing until today.

We want to hear from you. What is your biggest take away from this blog? Were you surprised by any of your spending habits? For us… let’s just say we didn’t realize how fast those daily coffee purchases were adding up! Join the conversation – share your experiences below.

Credit unions vs banks: What’s the difference?

When it comes to managing your finances and choosing where to bank, there are many things to consider including whether you should choose a credit union or a bank. 


Credit unions and banks are pretty similar in the types of products and services they offer. However, there are many differences in how they operate. Whether you are looking for a new financial institution or just starting out, here are a few of the differences to help you determine which is a perfect fit for you.

Credit unions are part of the local community. They not only live, work and play within the communities they serve, but also give back to their local communities to help improve the financial well-being of their members. When it comes to managing your finances, you want to ensure the financial institution you choose has your, and your communities, best interest at heart,

At the end of the day, your financial institution should have you as their number one priority. Would you have it any other way?